August 2022 Volume 4

INDUSTRY NEWS

FIA Marketing Conference

The FIA Marketing Conference is a 2-day program that provides FIA members with sales and marketing strategies to help promote and grow their businesses. The conference will take place September 20-21, 2022 at the Saint Kate, The Arts Hotel in Milwaukee , WI. Presentation topics will include: • Leveraging the Challenger Sales Model • Video Marketing for Manufacturing on a Budget

Day 1 of the program includes a networking happy hour at SafeHouse in Downtown Milwaukee. In an alleyway near the Milwaukee river, an unassuming doorway leads to SafeHouse, a spy themed local landmark and cultural icon.

Expert speakers will provide overviews of the automotive, aerospace, energy, and construction markets. We encourage sales managers, marketing executives, and marketing managers to attend.

• Storytelling for Selling • SEO for Manufacturing • Effective Communication and Negotiation

Agenda:

DAY 1 Tuesday, September 20 10:00 a.m. – 11:00 a.m.

DAY 2 Wednesday, September 21 8:00 a.m. – 9:00 a.m.

Marketing Committee Meeting (Invite only)

Breakfast

9:00 a.m. – 9:45 a.m.

Effective Communication and Negotiation in Sales &Marketing

11:00 a.m. – 11:30 a.m. 11:30 a.m. – 12:15 p.m.

Registration/Check-In

Kit Welchlin, MA, CSP, Welchlin Presentations

Leveraging the Challenger Sales Model Jennifer Allen, Challenger Inc.

9:45 a.m. – 10:15 a.m.

ConstructionMining & Agriculture Market Overview Raffi Aharonian, Rouse Appraisals, LLC

12:15 p.m. – 2:15 p.m. 2:15 p.m. – 3:00 p.m.

Lunch

VideoMarketing for Manufacturing on a Budget Dave Grendzynski, Kuno Creative

10:15 a.m. – 11:00 a.m.

EnergyMarket Overview Bud Weinstein, Consultant Steel Market Overview Ibrahim Yucel, CRU Group Automotive Market Overview Bernard Swiecki, Center for Automotive Research Aerospace Market Overview Speaker TBD, TIMET Lunch

11:00 a.m. – 11:45 a.m.

3:00 p.m. – 3:15 p.m. 3:15 p.m. – 4:00 p.m.

Break

Storytelling for Selling Danny Gonzales, Industrial Sage Search Engine Optimization (SEO) for Manufacturing WilliamMcKee, Knowmad Digital Marketing

11:45 a.m. – 12:45 p.m. 12:45 p.m. – 1:30 p.m.

4:00 p.m. – 4:45 p.m.

1:30 p.m. – 2:15 p.m.

4:45 p.m.

Adjourn

5:30 – 7:30 p.m.

Networking Happy Hour SafeHouse 779 N Front St, Milwaukee, WI 53202

2:15 p.m. – 2:30 p.m. 2:30 p.m. – 3:15 p.m.

Refreshment Break

Defense Market Overview Mike Manning, Finkl Steel

3:15 p.m.

Conclusion

This is a FIAmembers only conference.Manufacturers Representatives may attend at themember rate when accompanied by an FIAmember principal. For information on becoming a member and joining us at this conference, please contact Membership Programs Manager Tricia Abruzzino at tricia@forging.org or phone 216-781-6260.

FIA MAGAZINE | AUGUST 2022 57