May 2019 Volume 1

MARKETING

vendors within the same day of their inquiry. nineteen percent expect a response within less than two hours! 3 One day is all it takes to lose a potential customer if a competitor beats you to the response.

idea of the standards they’re expected to meet from a customer service standpoint. You should hold regular customer service trainings and have processes in place to ensure your standards are beingmet. In conclusion, the days of simply showing up online and reaping the benefits are gone. It now requires standing out amongst the competition and providing a great customer experience through the entire process that will set your business apart. Sources:

TOPSPOT INTERNET MARKETING CUSTOMER STATISTIC 93% of surveyed organizations are more likely to recommend a company due to outstanding service.

93 %

1 Source: TechValidate. TVID: 581-723-266 2 Source: TechValidate. TVID: BD4-51A-0CF 3 Source: TechValidate. TVID: 8A0-97F-AC2 4 Source: TechValidate. TVID: 547-2EC-02C

Step 4: Bridge the Gap Between Sales & Marketing However you are keeping track of your business opportunities, it’s important to understand the tools available to measure successes from your marketing channels and the customer experience your team is providing. At TopSpot, we have found that industrial companies receive an average of three phone calls for every one form their website generates. With call tracking, you can measure the impact of your marketing efforts (from digital to print) andmonitor your callers’ experience. Source: TechValidate. TVID: 5 4 7 - 2 EC - 0 2 C Doing a thorough audit of your business’s customer experience is one of the easiest ways to set your company apart from the competition and maintain a great reputation. It can also help with gaining new business. We found that 93% of surveyed organizations are more likely to recommend a company due to outstanding service over other factors such as a great price or product. 4

David Underwood is president and co-founder of TopSpot, the largest independent search marketing agency in Houston, Texas. TopSpot’s services include search engine optimization (SEO) and pay-per-click advertising (also called PPC or SEM) that can be provided as a single service, or an

integrated digital marketing strategy. They also offer web design and development and analytics solutions to track internet marketing ROI. Contact them at www.topspot. comor 800-557-8079.

Once your tracking tools are in place and you are auditing your post-lead customer experience, it’s important to make sure that your messaging is consistent throughout the rest of your business. Everyone from your sales team to your accounting department should have a clear

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